Fermenting Time, Respecting Spirits
Baeknyeonjudaegye, designing the liquor of 100 years from now.
취함존중 Mindful Drinking, Mutual Respect
Launched in 2014 to spread the power of Korean alcohol and fermentation culture around the world, Sulfun is a cultural project and branding & insight platform based on traditional liquor that transcends the act of "drinking" and embraces the value of "respect." We view alcohol not simply as a commodity, but as a cultural and artistic medium that connects people, a tool for sustainable spirituality.
Over the past decade, Sulfun has gone through countless experiments, challenges, and failures to expand the boundaries of traditionalism and reinterpret its values within modern culture and technology.
Drinking healthily and nourishing the soul in Korea's drinking culture at the center of the world - this is the future that Sulfun dreams of.
Crafting Time
Platform, liquor store, liquor store, reading liquor, Gimpo Airport lounge,
We challenge the boundaries of our time and uphold tradition.
Rewritten in the language of innovation.
Challenge is Sulfun's nature.
CHALLENGE
A Cultural Journey
We believe that brewing alcohol is the process of creating time. In a single cup of alcohol, the life of grain, the breath of yeast,
Human touch coexists.
Sulfun is creating a new history with alcohol.
COMMUNITY
A New History in Spirits
The fusion of cutting-edge technologies such as AI, BCI, and Web3 with traditional brewing
Through which alcohol, spirit, people and technology circulate together
Designing a new era.
Creating the future of sustainable brewing culture.
CULTURE
Join the SULFUN Community
Membership Benefits
Exclusive Access to Events
The journey begins with a drink!
Enjoy a relaxing time on domestic flights at Gimpo Airport before heading to Jeju, Busan, or Yeosu with your Drinking Buddies membership.
Special Discounts
Make drinking buddies from all over the world!
Enjoy with your drinking buddies at 9,837 global partner locations including Korea, the US, and Japan.
What's New - News, Recruit, Event
Lounge by Sulfun Gimpo Airport Duty Free Shop Designated
2025. 06. 21.
We celebrated the grand opening of Sulfun at Gimpo Airport, introducing our unique blend of mindful drinking and sustainable brewing culture.
National Heritage Administration x Sulfun Develops Changdeokgung Palace's Three Grand Palace Liquors
2025. 02. 20.
A vibrant gathering showcasing the intersection of art and traditional Korean fermentation, featuring local artists and brewers.
Sulfun's Footsteps - A Record of Countless Successes, Trials, and Learnings Since 2014
ARCHIVE - Our Journey Through Time
AI Soolketer, AI liquor taste finder SUL-BTI
We developed the 16 SULxMBTI types by combining self-reported drinking styles. With the Korea Data Industry Promotion Agency and consulting from Korea University's Artificial Intelligence Lab and Kyonggi University's Department of Psychology, we compiled over 1,000 data points to help you discover your "intoxication" through alcohol, food, pairings, and cocktails.
Reading Alcohol - Traditional Liquor Subscription Service
From August 2019 to May 2021, we went on a journey of 2 years and 22 months with 1,000 subscribers, 5 breweries, and over 50 traditional liquor products and content combinations.
Suldabang Euljiro - A space for alcohol and culture
The Washington Post
Our liquor storyteller, Juryungsa, has been added to the list of new professions.
In 2016, the Seoul Economic Promotion Agency (formerly Seoul Business Agency, SBA) listed a future-oriented new job group, and traditional liquor was marketed through EBS, KBS, etc.
International Food and Beverage Awards - Global F&B Product Evaluation
We help you enter the Belgian International Food and Beverage Competition. We offer local government subsidies, export vouchers, refrigerated/frozen bulk shipping, and bulk entry discounts, providing a gateway to global expansion for your products.
